Social media fame is the basis of a suspenseful cinematic experiment in The Influencer Project (2026), a horror thriller that stars real life internet personality Chiara King.
The movie is directed by Mike Nybroe and is about an influencer whose documentary trip to Copenhagen takes a disturbing turn when an obsessive follower starts disturbing her life and work.
The production team is made up of filmmakers associated with the 1999 movie The Blair Witch Project.
The movie opened in a limited run in movie theaters in the USA on October 2, 2026. It opened in movie theaters in Britain and Ireland on October 16, 2026.
The movie is about social media fame and the relationship between social media, real life, and the followers of social media celebrities.
What Is The Influencer Project About?
The movie is about Chiara King who is a social media personality and travels to Copenhagen for a documentary shoot.
The documentary filmmakers want to present Chiara in a very real and unfiltered way.
At first the film is about the unending circle of fame and what it is like to live a life under public scrutiny and social media.
The role the documentary plays in capturing Chiara's professional life begins to serve a different, even sinister, role.
The movie focuses on the ethical implications that unending public scrutiny creates and how it begins to blur the line between public entertainment and private life.
Chiara King Plays a Fictionalized Version of Herself
British social media creator Chiara King leads the cast. Rather than play a character that is totally unrelated to her, King plays a fictionalized version of herself.
King has amassed a dedicated online following through lifestyle and beauty content.
However, it is her work in the entertainment arena that has broken the most ground.
One of the issues that inspired the project was King's negative experiences with stalking and obsessive online behavior.
The film is a creative fusion of documented story-telling and fictional storytelling.
Through various methods of fictional narratives, it comments on the exposure and, at times, the dangerous level of obsession that people have about online celebrities, including the ethical dilemmas of monetizing public exposure.
Luca Storm, Mike Nybroe, Jazmine Summer and Alexandre Willaume also star.
Several performers take part in a story that intentionally blurs the line between mock-doc and narrative fiction.
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Mike Nybroe Directs His First Feature
Mike Nybroe was at the helm for The Influencer Project, for his first feature directing job.
He co-wrote the film with Lars Andreas Pedersen and Anders Jon Petersen.
Nybroe incorporates elements of found-footage and documentary style horror.
Since the nature of the film invites and integrates documentary style video footage and digital images, Nybroe blurs the line between reality and the bizarre, and technology and social media in our everyday lives.
Rather than serve as wallpaper, Nybroe and the production team utilize social media to connect characters and tell a story.
It is a prescient examination of the psychology of social media celebrities and the implications of digital fame.
The running time for the final cut is approximately 95 minutes.
Because of its length, the film is able to focus on the mounting tension surrounding the central documentary project.
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The Blair Witch Project Connection
The Blair Witch Project became famous for using footage that appeared to have been recovered and for an innovative representation of reality.
It showed that it was possible to create and present a cinematic experience of horror using methods outside the conventions of professional studio productions.
Eduardo Sánchez and Gregg Hale (two important producers of The Influencer Project) helped create Blair Witch Project in important creative capacities.
Along with Alex Hertzberg and Ahmet Zappa, they produce The Influencer Project.
However, they do not direct the movie.
That responsibility goes to Mike Nybroe.
The connection is especially telling, because the movie focuses on public visibility and personal privacy.
Social Media Persona and Boundaries
Many people in the movie want to control their public visibility, because they feel the need to create specific online personas.
These personas help advance careers; however, audiences can misunderstand the nature of the relationship and intrude on the individual's real-life boundaries.
The focus of the movie is to interrogate the inconsistencies in the modern world relating to the abandonment of normal boundaries due to the need for public visibility.
The central character of the movie is focused on a documentary crew who wants to track and record her every move, which raises interesting questions about the uncensored documentation of everyday life.
Where do we draw the line between public and private? Do we need to pay attention to the boundary between the two, and if so, how do we handle the consequences of constantly documenting and broadcasting our lives?
We learn about the producers and their intentions to create a body of work and raise questions about the everyday-as-uncensored-public-reality concept.
The movie illustrates true relationships versus the sense of familiarity people develop by repeatedly seeing each other online.
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The information comes from the distributors participating in the releases.
Release Dates and Critical Reception
The Influencer Project opened in limited release in U.S. theaters on October 2, 2026.
It later opened in U.K. and Irish theaters on October 16 via Icon Film Distribution.
The distributor will also release the movie on digital and disc platforms in the U.K. on November 30, 2026.
Critical responses have been mixed.
Reviewers have recognized the movie for covering timely topics and using documentary techniques and incorporating social media, even if they were not wholly positive.
The production's originality lies in its choice to cast a real influencer in a fictional story based on true events for its central character.
This choice helps connect the movie to modern times and what is being analyzed.
The Influencer Project uses social media to create reality-based horror.